The hard truth: the washington examiner was a free paper that no one really read. the perception was that they were a little too far to the right.
For the launch of the new washington examiner magazine, they wanted to change that perception. the new magazine addresses relevant, yet polarizing issues — featuring view points from both the left and the right. and the outdoor campaign does exactly that, but with a fresh, simple, yet bold, and graphic approach. a new magazine, a new voice of reason.