"Love your butt."
Skechers was launching its new shoe in a “me-too” market, a shoe that tones your lower body with every step. So before developing the creative we needed an insight. What we found was that in our target, the 20-something fashion conscious set, dressing is often a fun activity in itself, especially when the girl likes her body. “Love your butt” celebrates that insight with a fun, sexy series of spots.