"Break-up to Shape Up."

This Super Bowl spot and Facebook app capitalized on what Kim Kardashian was known for, breaking up with boyfriends. The spot aired during the 2011 Super Bowl with a link directing the audience to the Facebok app where people were encouraged to break up with what was holding them back – be it fried food or gossip, smoking, etc, etc. etc.

Additionally we followed up with a spot of her mom Kris Jenner and Kim trying to outdo each other fitness wise in their Shape-ups.