"What inspires you."

John Paul Dejoria wanted a campaign that would celebrate artists and athletes at the top of their field. Dejorios’ passionate philanthropy in supporting artists and athletes was our strategic centerpiece, along with creating a stylized look that was on brand. We started with the premise that no one gets to the top unless they are inspired and that led to the “what inspires you,” this campaign first aired during the Salt lake winter Olympics.

The Tea Tree short film was creative that accompanied the brand launch online, we celebrated the pure natural ingredients, beauty and spirit of it's Hawaiian roots.