GET FUNKY. STAY FRESH.
This was the most talked about activation at this year’s SXSW( 2024).
Pourri partnered with Rolling Stone to activate around the city of Austin, both offering the best in music showcases and stimulating podcasts, as well as the best bathroom take overs festival wide and the “Camp funk activation”. The concept we developed was around the idea of “its cool to be funky( tying into the music and our mission of diversity and inclusivity “all funk is welcome just keep it fresh!” And we wanted to communicate our new ask of encouraging people to “Tap” the product with their phone. We found a fun way to capitalize on urban culture by using the Term” “Wanna Funk? Tap this” which has several meanings (-:
The NFC enabled Poo Pourri Pocket Sprayer, allowed guests to “TAP” their phone to the product, and be instantly onboarded into an amazing Pourri branded experience.
Consumers were given exclusive access the premier party at SXSW “THE FUNK FACTORY” - at the famous Austin Speakeasy. where the line was around the block to get in… But not if you had a pocket sprayer and were registered on the APP.
The App: Consumers were onboarded into a gameafied Funk Factory animation, which kept engagement high and also gave them a variety of amazing perks while attending the festival including: VIP bathroom access, raffles / amazing prizes, ability to cut lines and more. We also did Pourri product giveaways and sweeps, plus future discounts on Pourri products. It was the best of SXSW in your pocket.. We invited people to “tap into” a next level SXSW experience only through “Tap n Go” sprayers.
The Pourri brand now has a client direct channel with their fans who will continue to receive added value, by continued engagement with the “Tap n Go” experience.