Clairol was one of the first to celebrate the DIY hair color trend with Flare me, a DIY at home hair color that allowed consumers to easily flaunt their inner artist.

We created beautiful POS, print /social videos and gifs capturing the spirit of each girl and the hair color process itself, while showcasing each girls color transformation.

This Flare me campaign was so successful, Clairol exceeded all their business goals in the first two weeks of launch.