We developed a campaign for Nailtini that both explained their name, point of difference and created a brand voice. Nailtini was the first brand that encouraged women to mix their own colors and designs. This campaign launched the brand and is the only brand that relates everything to cocktails, even going as far to include menus and mixing recipes. We also developed an iPad app allowing women to "step up to the bar' and begin cocktailing. They could try out their cocktails at the cosmetic counter virtually before purchase. The campaign was the year’s most original in the cosmetic/nail category and the campaign was featured in the prestigious international Graphis Advertising Annual and Archive Magazine.
