"Hotel California"
This campaign and all the brand communications I created for KMS were designed to embody the California lifestyle and how Californians celebrate individuality and diversity( the KMS corporate mantra). So we created a coffee table style book for salons that would get stylists/clients excited about the California lifestyle and demonstrate beautiful hairstyles that worked in the real world, not just in a photo studio. We created a fictitious hotel where people could change their hairstyles throughout the course of their stay there. Allowing us to highlight various products and looks. The book was sent to their salons around the world and became a featured part of their website.