Experimenting with blonde looks is difficult and can be scary. But it brings out a youthful, fun and expressive part of a woman that’s so worth the effort because they love how it makes them feel – confident! They just need that same confidence in the product! We created a campaign that highlighted the beautiful custom result while visually demonstrating and hearing what the product can do- Lift and tone with a Kaleidocolor of tones to choose from. Lift to your level of blond and lift your spirits simultaneously (-: