Eleni & Chris harnesses the power of pure and proven, raw Scandinavian ingredients to deliver high-quality, performance-driven products. Our challenge was to launch the brand globally and create a cult following among Americans who wanted to embody what it is to live an effortlessly chic, confident, strong Scandinavian lifestyle. In order to break through the clutter in a crowded marketplace, we set out to define and own Scandinavian beauty by creating and launching a lifestyle which we called “DESTINATION SCANDI BEAUTY”. Our creative took inspiration from the edgy, direct, and bold nature of Scandi beauty. We reflected this attitude by contrasting soft textures against angular lines and shadows with clean design and a bold voice using Scandi words and Scandi influencers.

ROLE: STRATEGY / CREATIVE / BRANDING / CAMPAIGN IDEA / DIGITAL / SOCIAL / MARKETING PLAN