When tasked with Launching a totally new kind of club The Drais Beach club-Night club on the Las Vegas strip, we knew we not only had to grab the attention of the Millennial set also had to educate them about what would be different there. They had plenty of night clubs and lounging by the pool options, but Nothing like the rooftop beach club - nightclub experience Drais had to offer. Where a bikini could take you into the pool and onto the dance floor. The beach club and nightclub had indeed been "Reinvented by Drais"

We chose this line to show the things the club goers had been used to had all been turned on its head. Cocktail and fashionable evening attire now was a perfect compliment to bikinis and swim trunks.

A club that was designed for people to actually meet and talk as opposed to the massive EDM venues where people were longing for connection. This campaign was hugely successful and was splashed across the strip on jumbotrons, in taxis, hotels & Casinos, digital and social channels and various outdoor in and around the LV airpot.